Producers of at least two diet-aid tablets want to parlay their relative success in the weight-loss segment across the aisle into dietary supplements.
TrimSpa producers intend to increase the sales of multivitamin by appealing to younger consumers. Their advertising campaign is going to be based on motor sport sponsorships. This year the company has already introduced three SKUs of its WinFuel line: Men’s Formula, Women’s Formula and GenNext, a supplement for young children.
Producers of at least two diet-aid tablets want to parlay their relative success in the weight-loss segment across the aisle into dietary supplements.
TrimSpa producers intend to increase the sales of multivitamin by appealing to younger consumers. Their advertising campaign is going to be based on motor sport sponsorships. This year the company has already introduced three SKUs of its WinFuel line: Men’s Formula, Women’s Formula and GenNext, a supplement for young children.
The distributor of CortiSlim, Window Rock Health, has launched three SKUs- the cholesterol health supplement Relesterol, PreMS that provides relief for premenstrual symptoms and Estramin to alleviate post-menopausal symptoms- to diversify its portfolio.
According to ACNielsen data, it can have good results. So far the sales of diet aids has fallen 19.8 percent to $65.9 million within 52 weeks. This decrease could have been even more considerable if not for Trimspa and CortiSlim.
